Is your organization mission-driven? As a board member, owner, investor or senior executive did you make an active decision to be or not to be mission-driven? Or is this a topic that requires further thought and attention?
Historically, many of us associated being mission-driven with non-profit organizations. Today, more and more for-profit organizations are becoming increasingly mission-driven. I would personally argue that most organizations should be mission-driven.
For purposes of this discussion let’s make a few assumptions:
Assumption #1: your organization offers a quality product or service
Assumption #2: your product/service is either in-demand or has an appropriately sized target audience.
Assumption #3: employees need to earn a fair paycheck.
With a quality product or service and a defined target audience, success for a great organization is largely dependent on the recruitment and retainment of great employees. With the low unemployment rates and high competition for top talent, recruiting has become a greater and greater challenge at most organizations. The cost of recruiting coupled with the expense of employee turnover is great motivation to assess and evaluate your culture.
Organizations who promote their mission and keep employees invested in the mission have higher levels of employee engagement. Employee engagement is a requirement for a positive and healthy work culture, and imperative for high employee productivity. According to the most recent BLS survey, the average American employee will stay with their employer for 4.3 years. Many surveys have pointed out that employees are happier and more satisfied in their jobs when they feel they have and serve a purpose.
Ask yourself, is my organization mission driven? If the answer is no, why not? To continue this conversation, please contact us at firstname.lastname@example.org .